Creator, idea generator, team builder.

I’m a Creative Director with ten years under my belt of developing commercials and content for brands and diverse communities. I’ve got a real knack for putting out fires, fixing broken processes, and keeping creative people inspired. For me creativity comes from the intersection of culture, identity, and experience. And as a queer Mexican immigrant raised on mainstream US pop culture and a total nerd (seriously, pick a fandom), I’ve got a whole lot of that to draw on for my work. Hit me up. We’ll talk creative.

Here’s what some creators had to say about working with me:

“There was instant chemistry when I met Diego and it's the heart and joy he puts into projects that made work feel like it wasn't work.”

- Josue “Critter” Mendoza, my former ACD

“Diego is a natural-born storyteller. He consistently delivers fresh, thought-provoking ideas and his creative voice can adapt to virtually any brief, tone, or brand. He cares about the work, but an even better quality is that he truly cares about the people around him. He leads with empathy and exudes positive energy no matter how stressful the situation. Diego is an amazing human and any team is lucky to have him.”

- Ambrosio Ballón, my former CD